Although there are just the spring/summer and fall/winter seasons every year in the fashion industry, a lot of fast-fashion companies produce clothes and churn through inventory crazily. Indeed, brands usually reveal new collections every week so it is not surprising for stores to have over 40 micro-seasons every year.
Fast fashion pieces like clothing items have a lifespan. Because they are not durable, they tend not to survive lots of wear and washes. As a result, consumers throw them away and buy more of them often. Unfortunately, these items end up in landfills where are they buried along with other forms of waste.
Slow Fashion and Its Impact on the Planet
Slow fashion emerges to encourage sustainable practices and ethical working conditions. It concentrates on quality and longevity. The slow fashion movement is getting more and more support from organizations and farmers. Also, consumers make a difference by recognizing their own buying power. They pick brands committed to slow fashion and boycott those that perpetuate fast fashion. They buy clothing items they will wear often while maintaining their style.
Are you Joining the Movement?
If you are a consumer and want to embrace slow fashion start sorting the unwanted items in your closet by quality. Think about selling your higher quality items at a second-hand store or online. Your good-quality items can go to thrift stores and while the low-quality ones can be sent to drop-off locations. The idea here is to never throw away your clothes.
Advocating Slow Fashion
While low-fashion brands often sell their products at higher price points, this price reflects the items’ quality, where they are made in, and where materials were sourced. This does not only reduce the waste in the fashion industry but also lets consumers wear their clothes with confidence and enjoy cost-effective wardrobe solutions. Being able to wear clothes for a long time helps them get the most out of their purchases.
A lot of brands are committed to slow fashion. Each of them has a unique solution that could be sourcing recycled polyester and organic cotton, visiting their factories on a regular basis, maintain a good relationship with their seamstresses, or by upcycling fabric and scrapes that other brands discard. They are dedicated to becoming effective change makers in sustainable clothing.
If you love the environment and the plant, you should contribute to protecting them. As a consumer, focus on buying and wearing sustainable clothing. It is time to start committing to follow slow-fashion principles in life.